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For 30 years, LensCrafters has focused on innovations that give our customers better sight and a better experience.

At LensCrafters, we love your eyes

At LensCrafters, we love your eyes

In a LensCrafters store today, you’ll find a display of premium frames from some of the top brands in optical. In most locations, you’ll also find a state-of-the-art lens laboratory able to craft and fit your lenses in less time than ever, and an Independent Doctor of Optometry* in or next door, able to check your eyes and update your prescription. Our associates will work with you to get to know your unique vision care needs, so you always leave us looking and seeing your very best.

It's this commitment to better care and a better visit that has made LensCrafters a leader in optical retailing for 30 years, with more locations across America than any other. We simply care more. We see to every detail, so you see to perfection. Because your eyes are a precious gift—and worth caring for.

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The Spirit of Innovation


No one could imagine glasses in an hour in 1983—this was the first of many new innovations for LensCrafters throughout the years. Scroll below to see 30 years of LensCrafters exclusive innovations—always done to give you the very best in vision care.

Our legacy of innovation is alive and strong at LensCrafters today, and you can see it in the new methods and technology in our stores. In 2011, we launched our exclusive AccuFit™ Digital Measurement technology, which provides a lens fit with 5x greater precision than traditional methods. We’re also in the process of rolling out new machines in our labs that add Anti-Reflective treatments in about an hour—an offering you can't find in many other stores.

We handle all the technical aspects of your vision care-so you can focus on the important stuff: How you see, how you look, and how you feel when you walk out our door.

The spirit of innovation at LensCrafters
Better Sight for all at LensCrafters

Better Sight for all

As a company, we’ve always been focused on providing better vision for the customers who come in our store. But not everyone has that opportunity. Since 1988, LensCrafters has supported OneSight in helping provide free eyecare and eyewear to those in need. Over the last 25 years, our associates and independent doctors* have helped provide crisp, clear vision to millions around the world.

You'll find the mission of OneSight embraced by all of us at LensCrafters, from the Independent Doctors* to store associates to lens technicians, who regularly volunteer for missions. In fact, there are LensCrafters representatives on every trip OneSight takes. Learn how you can play a role in this important cause.

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