LensCrafters was founded on a simple vision: That you could walk into our store needing a new pair of glasses and walk out wearing them-all in about an hour. Today, innovation and commitment to your vision care continue to inspire everything that we do.
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For 30 years, LensCrafters has focused on innovations that give our customers better sight and a better experience.
At LensCrafters, we love your eyes
In a LensCrafters store today, you’ll find a display of premium frames from some of the top brands in optical. In most locations, you’ll also find a state-of-the-art lens laboratory able to craft and fit your lenses in less time than ever, and an Independent Doctor of Optometry* in or next door, able to check your eyes and update your prescription. Our associates will work with you to get to know your unique vision care needs, so you always leave us looking and seeing your very best.
It's this commitment to better care and a better visit that has made LensCrafters a leader in optical retailing for 30 years, with more locations across America than any other. We simply care more. We see to every detail, so you see to perfection. Because your eyes are a precious gift—and worth caring for.
No one could imagine glasses in an hour in 1983—this was the first of many new innovations for LensCrafters throughout the years. Scroll below to see 30 years of LensCrafters exclusive innovations—always done to give you the very best in vision care.
LensCrafters established itself as the go-to brand that delivers, "custom crafted glasses in an hour."
FeatherWates debuted; thinner, lighter and more durable** than standard plastic lenses, available in an hour ONLY at LensCrafters.
AccuFit Measuring System introduced with AccuFit Calipers to help customers determine which frame fit best.
Duralens introduced; twice as scratch resistant compared to regular plastic lenses, without the weight of glass.
RxSUN launches and expands prescription sun wear choices for customers, showcasing that protection and style can go hand in hand.
FeatherWates PLUS™ debuted; an improved FeatherWates lens that’s lighter, thinner, and twice as scratch resistant as plastic lenses.
Invisibles Anti-Reflective Lenses introduced; offering reduced glare and improved night driving by cutting reflections up to 90%.
MVP (Maximum View Progressives) introduced; no-line multi-focal lenses that provide a 20% larger viewing area over conventional lenses.
FeatherWates SPF introduced; 50% more sun protection than other sun lenses—recommended by the Skin Cancer Foundation.
FeatherWates Complete lenses with Scotchgard™*** introduced; lenses that repel water, dirt and dust.
Online eye exam* scheduling enabled patients the convenience of booking over the internet.
LensCrafters returned to its heritage of, “glasses in an hour”, with Anti-Reflective lenses in an hour.
LC Signature HD lens debuted; digitally designed to provide high resolution and sharp, clear vision at all distances with edge to edge clarity.
AccuFit Digital System debuted; MyLook Virtual Mirror, LensSimulator & AccuFit are 5x more precise than manual methods.
Ray-Ban Authentic Lenses available in an hour; allowing Ray-Ban enthusiasts to get the look they want with prescription lenses.
LensCrafters celebrates 30 years of innovation toward better sight for all.
Our legacy of innovation is alive and strong at LensCrafters today, and you can see it in the new methods and technology in our stores. In 2011, we launched our exclusive AccuFit™ Digital Measurement technology, which provides a lens fit with 5x greater precision than traditional methods. We’re also in the process of rolling out new machines in our labs that add Anti-Reflective treatments in about an hour—an offering you can't find in many other stores.
We handle all the technical aspects of your vision care-so you can focus on the important stuff: How you see, how you look, and how you feel when you walk out our door.
Better Sight for all
As a company, we’ve always been focused on providing better vision for the customers who come in our store. But not everyone has that opportunity. Since 1988, LensCrafters has supported OneSight in helping provide free eyecare and eyewear to those in need. Over the last 25 years, our associates and independent doctors* have helped provide crisp, clear vision to millions around the world.
You'll find the mission of OneSight embraced by all of us at LensCrafters, from the Independent Doctors* to store associates to lens technicians, who regularly volunteer for missions. In fact, there are LensCrafters representatives on every trip OneSight takes. Learn how you can play a role in this important cause.
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Independent Doctor's Notice
*In California, eye exams are available at LensCrafters locations from licensed optometrists employed by EYEXAM of California, a licensed vision health care service plan. The optometrists are not employed by LensCrafters, which does not provide eye exams. Eye exams available by Independent Doctors of Optometry at or next to LensCrafters in most states. Doctors in some states are employed by LensCrafters.
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