Through the eyes
Sight and eyes lead to everyday experiences, like seeing someone's face or the exact color of the sky. We might take these experiences for granted or not realize how important they are, but they are actually moments that lead to connecting with our environment, with people and to our independence.
Discover some of the Doctor's stories, and what Because Sight means to them.
Sight and eyes lead to everyday experiences. We might take these for granted, but they are moments that lead to our independence.
Discover some of the Doctor's stories, and what Because Sight means to them.
Interviews with

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Dr. George Poulos: This is Katie, she needs a new pair of glasses.
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Thanks to digital technology, we’re able to see things that in the past we may have missed.
Serving the community, serving others and solving a problem – that gives me the greatest satisfaction.
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Dr. George Poulos' Story
After 26 years of being an Independent Doctor of Optometry, and after having experienced the analogue side of eye care, Dr. Poulos retells how digital technology changed his life as an Optometrist.
Show transcript
Dr. George Poulos: This is Katie, she needs a new pair of glasses.
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Thanks to digital technology, we’re able to see things that in the past we may have missed.
Serving the community, serving others and solving a problem – that gives me the greatest satisfaction.
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With all the digital technology available, George explains how now he can see things he couldn’t before and create a unique fingerprint of patients’ eyes.
Discover more about digital technology“We not only use digital technology to determine a patient's prescription, but actually optometrists are using this technology to uncover life-changing health issues.”
Hand-in-hand with this digital technology comes the importance of eye health, where Dr. Poulos unveils that the biggest fear of most patients is going blind.
His responsibility is to protect them from any vision problem, that can vary from digital eye strain due to blue light emissions to very serious eye diseases, all thanks to this state of the art technology.

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Dr. Pam Brown: 35 years ago, Optometry wasn’t on my radar at all.
Even though I’m not military anymore, I try to give back in other ways that I can and what I’m good at is helping people see better.
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Dr. Pam Brown’s Story
The expression “when a career chooses you” couldn’t be more suited for Dr. Pam Brown, a managing Optometrist at LensCrafters for the past 3 and a half years. Having lived through problems with her own sight as a child, she realised that Optometry could be her way to help people see clearly and allow them to experience the life-changing.
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Dr. Pam Brown: 35 years ago, Optometry wasn’t on my radar at all.
Even though I’m not military anymore, I try to give back in other ways that I can and what I’m good at is helping people see better.
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She became especially passionate about OneSight and began participating in approximately 34 clinics through LensCrafters, giving back to the less fortunate communities globally and locally with free eye care and eyewear.
Discover OneSight“It reminds me how there are people less fortunate than us that really benefit from this experience. It brings me joy and takes me to my happy place.”
Every day, Dr. Pam Brown makes it her mission to convey the love she has for her career to all her patients, approaching and interacting with them on such a human level, knowing that she’s helping them see their best.
Book an eye exam in three easy steps:
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Dr. Louis Espejo: Imagine going to work and helping people have a better life.
Having them see for the first time what they had been missing is something that cannot be described in words.
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Dr. Louis Espejo’s Story
Founder of The Dry Eye Center of Excellence and The Eye Wellness Center in Rockville, member of the American Board of Optometry and The Md Optometric Association, Louis has been practicing Optometry for 27 years with LensCrafters.
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Dr. Louis Espejo: Imagine going to work and helping people have a better life.
Having them see for the first time what they had been missing is something that cannot be described in words.
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He approached the world of sight and Optometry when he was diagnosed with astigmatism and realized that his headaches were due to not having a good pair of eyes.
Discover more about Astigmatism“It reminds me how there are people less fortunate than us that really benefit from this experience. It brings me joy and takes me to my happy place.”
After having put on glasses for the first time, he realized that everything came much easier, making this a life changing event for him. So much so that he decided this was what he wanted take up as a career.
Book an eye exam in three easy steps:
LOCATION
YOUR EXAM
CALENDAR

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Store Manager Holli Moore: You’re gonna look at the tip of my nose.
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I care how people feel.
They want that frame? ‘Let me see what I can do to get you that frame.’
We use our tablets to take a picture of you, that’s how we take measurements.
This is something that’s gonna help their eyes in the long run.
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Holli Moore's Story
After years of working in fashion, Holli Moore decided to enter the world of optics where she knew that her people skills and caring nature would make an even bigger difference in the life of her customers.
Show transcript
Store Manager Holli Moore: You’re gonna look at the tip of my nose.
Background music
I care how people feel.
They want that frame? ‘Let me see what I can do to get you that frame.’
We use our tablets to take a picture of you, that’s how we take measurements.
This is something that’s gonna help their eyes in the long run.
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Today, after a year and a half at LensCrafters, she has discovered how much effort and excellent preparation goes into helping customers choose their glasses.
Find your look“Glasses are part of someone’s physical identity, that’s why it’s so important to find them the perfect pair.”
Trust is also a very important component for Holli Moore’s daily routine, as she is the one customers listen to on which frame looks best or what lens to use. She also asks them about their daily lives, not only to create a personal connection but to guide them towards the best pair based on their lifestyles.
Book an eye exam in three easy steps:
LOCATION
YOUR EXAM
CALENDAR